I am better behind the camera
Over on the Creative Joy Community, the theme for November was SELF. I found that many photographers don't like being in the frame themselves, which is ironic. So I reached out to branding photographers and leaders in their field to share a photo of themselves and advice on how to show up in a way that reflects who we are as people, not just our jobs.
Here are their words of advice that might help you to step in front of the camera more often:
Stepping in front of the camera—whether for branding or family photos—opened my eyes to how my clients feel. It helped me be more direct, more understanding, and more connected to my clients. Capturing myself didn’t just do amazing things for my brand… it made me a better photographer - Laura Koutnik Photography
For years, I hid behind my camera.
I told myself the same story every photographer does: “I’m better behind the lens… no one needs to see me.”
But everything changed the moment I started showing my face on socials — messy hair, bright colours, awkward smiles and all.
Clients started booking because they felt like they already knew me.
They trusted me.
They felt safe.
They chose me — not just my work.
And honestly? It changed me, too. I stopped avoiding my own image. I grew. I softened. I actually learned to like my smile.
Confidence really is practice, not perfection.
Showing my face has made me a better photographer because I now know what it feels like on the other side of the lens — the nerves, the awkwardness, the overthinking.
So I coach from lived experience, not theory. If you’re a photographer who’s still hiding… this is your nudge. Show up once. Say hi. Share your face.
Your business grows when you grow.
Being in front of the camera is confronting for most, including those of us who stand on the other side, steering you into flattering positions, dreamy light, and, hopefully, capturing your story in the most relaxed way possible.
As photographers, we all have our own little tricks to help ease you into these moments. A good starting point is to have something in your hands. When your hands are busy, it gives a sense of safety, a prop to hide behind if you will and a purpose for the photograph, so it doesn’t feel so much about you.
I once read a quote that said you need to read lots of books to be a good writer.
And I wonder if we would be better photographers if we were in more photos ourselves.
Every time I step in front of the camera, I am reminded of how hard it is to be there.
I feel awkward and uncomfortable.
I know the shoot after I feel this awkwardness, I feel more empathetic.
I am kinder with my words and allow grace to guide me.
And with the Creative Joy Sessions, I have been in front of the camera more than ever before, and I feel stronger there.
It’s starting to feel balanced between the front and the back of the camera.
And that can only be a good thing.